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Platforms
Shopify vs WooCommerce for Romanian brands selling in the EU
A decision framework based on catalog, team and export — not agency preference.
Romanian brands selling in the EU rarely fail because they picked the wrong CMS — they fail because the platform does not match catalog complexity, team skills, and export mechanics.
Shopify wins when speed-to-market, apps, and internationalization matter. WooCommerce wins when you need deep customization, content-commerce, or B2B pricing logic at lower platform cost.
We document the decision in a one-page business case before build so procurement and leadership align early.