All insights
Growth
Shopify Markets vs WooCommerce multi-country
Practical comparison for EU export: currencies, VAT, content and operational cost.
Shopify Markets centralizes currencies, VAT rules and per-market content; Woo often needs multisite or plugins — more flexible, higher ops cost.
Choice depends on how many markets you launch in 12 months and who operates the catalog.
We document operational cost, not just build cost.