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SEO
SEO checklist for Magento → Shopify migration
URL mapping, 301s, GSC, staging and monitoring — what we verify before go-live.
Before go-live: full URL inventory, 301 rules, remove indexable noise parameters and GSC monitoring plan for 8 weeks.
Staging must block crawl; redirect tests run on a representative sample, not 10 URLs.
Align paid team — landing pages and feeds change with domain or path updates.