About Virtuo

An eCommerce agency, not a generalist

We build and scale online stores for ambitious brands in Romania and the EU. One focus: commerce that converts.

Why Virtuo

An eCommerce agency, not a generalist

We understand Romanian couriers, local payments, e-invoicing, seasonality and the pressure to convert paid traffic — because that's all we do.

Ecommerce
100% specialization
RO · EN
Communication
Conversion
Measurable deliverable

Shopify: 6–10 weeks. WooCommerce or headless: 10–16 weeks. The timeline is fixed in discovery, before development.

We're based in Bucharest, but we deliver for brands selling in Romania and exporting across the EU — multi-language, multi-currency, VAT compliance.

Yes. We start with a 30-minute audit: performance, checkout, SEO, stack. Then we propose a migration, refactor or growth retainer.

Scoped project (discovery + SOW) or monthly retainer. Clear milestones, invoicing from Romania, no hidden costs.
€24M+
Revenue processed through stores we delivered
+38%
Average conversion lift after optimization
40+
Stores launched, migrated & scaled
4.9/5
Average rating from our clients

Partners & certifications
Team

A senior, hands-on team — no juniors hidden behind a sales deck

You work directly with the people who design, build and optimize your store. Small team, full ownership, real accountability.

AM

Andrei Mateescu

Founder & Ecommerce Strategist

10+ years in commerce. Owns strategy, scope and the business case behind every build.

ID

Ioana Dobre

Lead Designer · UX

Turns brand and data into checkout flows that feel premium and convert on mobile.

VI

Vlad Ionescu

Lead Developer

Shopify, headless and integrations. Obsessed with Core Web Vitals and clean handover.

DP

Diana Pop

CRO & Growth Lead

Runs the post-launch experiments — A/B tests, lifecycle and the numbers that matter.

Engagement

Clear ways to work together

Transparent models — you know scope, timeline and investment before we write a line of code.

Industries

Vertical expertise, not generic templates

Flows tailored to each industry — for brands selling in Romania and across borders.

Fashion & lifestyle

Variants, lookbooks, returns, seasonal campaigns.

Food & FMCG

Subscriptions, freshness, delivery and compliance.

B2B & distribution

Per-customer catalogs, MOQ, invoicing and tier pricing.

Beauty & wellness

Subscriptions, bundles, loyalty in checkout.

Home & decor

Configurator, special shipping, cross-sell.

EU export

Multi-currency, VAT OSS, languages and EU logistics.

Process

Predictable delivery, no surprises

The same methodology on every project — you know what you get, when, and how we measure success.

Discovery

Goals, scope, integrations and timeline — documented and signed.

Design

Checkout UX & key flows validated before development.

Build

Sprints with staging, payment/shipping QA, migration if needed.

Launch

Controlled go-live, monitoring, training & handover.

Scale

CRO, technical SEO and an optional retainer for growth.

Ready to grow your store?

Book a 30-minute call. We'll tell you straight what would move the needle for your business — no generic pitch.