Multi-currency internationalization and VAT OSS for 6 EU markets
Shopify Markets rollout across 6 EU countries for a Romanian brand — VAT OSS, multi-currency, localized checkout and +88% international traffic in one quarter.
Challenge
The Romanian brand was ready to enter DE, FR, IT and other EU markets but needed correct VAT, local currencies, translated checkout and hreflang SEO without duplicating operations. A chaotic launch risked legal issues and lost cross-border conversion. The goal: 6 markets live in one quarter with a scalable foundation.
Approach
We implemented Shopify Markets with OSS, per-country pricing and currencies, plus translated PDP templates. Hreflang structure and international sitemap protected SEO. Paid landings were aligned per market with local messaging and offers.
- Shopify Markets: 6 EU markets, currencies and VAT OSS rules
- Localized PDP & checkout — language, payment and delivery per country
- Hreflang SEO, international sitemap and translated meta
- Pricing and promotions adapted per market
- Paid campaign & local landing alignment
Client voice“We launched six countries in one quarter without legal surprises or broken checkout.”