Recurring subscriptions and scheduled delivery for a coffee brand
Subscription-first model on Shopify for a specialty coffee brand — +47% MRR, lower churn and email flows tied to roast cycles.
Challenge
The specialty coffee brand wanted to shift from one-off to recurring subscriptions, with flexible delivery windows and communication around roast cycles. The old site treated subscriptions as an add-on, not the core product. The goal: subscription-first UX, predictable MRR and measurable retention.
Approach
We implemented Shopify Subscriptions with prepaid bundles and skip/pause options. A churn dashboard exposed drop-off points, and Klaviyo flows mapped to roast cycles and preferences. PDP and homepage were redesigned subscription-first.
- Shopify Subscriptions: frequency, skip, pause and product swap
- Prepaid bundles and long-commitment discounts
- Churn dashboard & cohort analysis for the growth team
- Email flows on roast cycles and reactivation
- PDP & homepage redesign — subscription as primary product
Client voice“Subscription MRR is now a predictable line — not an afterthought on the old site.”